Ditulis oleh: Ditulis pada: 1/26/2022
The term trademark is already quite popular in the business world, almost most or even all business actors in Indonesia must understand well the function of the trademark itself.
However, this will be different for some people who just want to enter the business world and just intend to build a business related to a particular brand of product or service. Because, basically a trademark has the same definition and meaning as the term trademark. It's just that the trademark comes from English and the trademark comes from the Indonesian language.
Before we discuss the purpose and benefits of this term, it helps if you re-understand the meaning of this trademark term. A trademark is a characteristic or identity of a product/service, which can be displayed in the form of a phrase, word, slogan, or symbol, which has the main function in distinguishing the authenticity of the product/service from other similar products/services.
Main benefits of trademark indonesia
Often referred to as the most important element in the business world, making a trademark is very mandatory to learn before actually entering the business world. So, understanding trademarks is one type of preparation that you must do, so that business development can run more easily and smoothly.
Meanwhile, as you already know, every day, every month, and every year business competition will definitely take place intensely. Thus, we cannot rule out that there are several competing companies that also sell products or services that are similar to the products or services you are selling.
To solve problems like this, it's a good idea if you create a trademark for the product or service that you sell, and don't forget to register the trademark with Intellectual Property Rights (IPR), so that this trademark gets proper legal protection, and does not can be used by other parties.
In addition, the reason why it is always said that a trademark is very important for a particular business to own, is because this term has several benefits in it, which include:
1. Effective communication tool
One of the main functions of a trademark is to serve as an effective and efficient communication tool. When a person or group of people see a business logo, it will be easier for them to know the type of product/service being offered. Without having to talk directly with the seller, consumers can already judge for themselves whether the product or service suits their needs or not.
2. Make it easier for consumers to find the products they need
As we briefly mentioned in the previous paragraph, trademarks also have very important benefits for consumers. Because, with a trademark in a product or service that is being marketed, consumers will find it easier to search for and find the product or service they are looking for. So, consumer needs can be met more easily and on time.
3. Avoiding losses caused by plagiarism
When plagiarism occurs in the business world, this can bring a loss that is certainly not small in the company. By registering a trademark with Intellectual Property Rights (IPR), this makes businesses more protected from all kinds of harmful dangers like this.
Conclusion
The trademark indonesia is an important element in the business world, which you should not voluntarily ignore. Because, if you want a business that can develop in a better direction, then a trademark is one of the elements that must be carefully planned.